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World Rugby Extends Official Apparel Partnership with Macron Until 2029

World Rugby Extends Official Apparel Partnership with Macron Until 2029

World Rugby has extended its official apparel partnership with Italian sportswear brand Macron until 2029 continuing a collaboration that began in 2022 and underlining a shared commitment to quality, performance and innovation in the global game. Under the renewed agreement, Macron will remain an official sports apparel supplier for Rugby World Cup tournaments and the official match official kit supplier to World Rugby. The partnership will cover major international events including the Men’s Rugby World Cup 2027 and Women’s Rugby World Cup 2029 in Australia, as well as World Rugby’s annual competition calendar such as the HSBC SVNS Series. Macron…
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World Rugby and TF1 Group Extend Partnership for Rugby World Cup 2027 in Australia

World Rugby and TF1 Group Extend Partnership for Rugby World Cup 2027 in Australia

October 11, 2025 — World Rugby and TF1 Group have renewed their historic partnership, confirming that TF1 will serve as the exclusive French broadcaster for the Men’s Rugby World Cup 2027, set to take place in Australia from 1 October to 13 November 2027. The agreement extends a collaboration that spans more than four decades — a relationship first forged during the 1991 Rugby World Cup — and reinforces both organizations’ shared goal of bringing the thrill of world-class rugby to the widest possible audience across France. A New Era for Global Rugby The 11th edition of the Men’s Rugby World…
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Women’s Rugby World Cup 2025 welcomes Kettle® Chips as official partner

Women’s Rugby World Cup 2025 welcomes Kettle® Chips as official partner

17 April 2025— As excitement builds for the most anticipated Women’s Rugby World Cup in history, fan-favorite brand KETTLE® Chips has been unveiled as the official hand-cooked crisp supplier for the tournament. The partnership adds extra flavour to a competition that is already breaking all records, inspiring the next generation, and driving positive change for women and girls in rugby. With ticket sales already surpassing 275,000, England 2025 is set to be the best and biggest Women’s Rugby World Cup yet. Taking place over six action-packed weekends from 22 August to 27 September, the world’s best 16 teams will compete on…
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The Guinness Men’s Six Nations, “Rugby’s Most Loved Annual Occasion”

The Guinness Men’s Six Nations, “Rugby’s Most Loved Annual Occasion”

21st January, Rome. The 2025 Guinness Men’s Six Nations is set to light up the global sporting calendar with five rounds of thrilling rugby action. Marking the 25th anniversary of the Championship in its current format since Italy's inclusion in 2000, the competition has become one of the most eagerly anticipated events each year. The celebrations kicked off in Rome, where the captains and head coaches from all six competing nations gathered for the annual launch event at the iconic Colosseum. This historic venue provided the perfect backdrop for a momentous occasion, with the rugby leaders standing as modern-day gladiators,…
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BKT Joins with Six Nations Rugby in New Long-Term Collaboration

BKT Joins with Six Nations Rugby in New Long-Term Collaboration

Six Nations Rugby has announced a significant new partnership with BKT, a global leader in the off-highway tire industry. The collaboration, which spans both the Guinness Men's Six Nations and Guinness Women's Six Nations Championships, marks an exciting chapter in rugby's most prestigious annual competitions. Starting with the 2025 Championships, BKT will serve as the Official Tire Partner of Six Nations Rugby. The partnership includes the introduction of the BKT Award, which will honor rising stars in both the men's and women's championships. A Legacy of Excellence With a portfolio of over 3,600 products sold in 163 countries, BKT specializes…
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