21st January, Rome. The 2025 Guinness Men’s Six Nations is set to light up the global sporting calendar with five rounds of thrilling rugby action. Marking the 25th anniversary of the Championship in its current format since Italy’s inclusion in 2000, the competition has become one of the most eagerly anticipated events each year.
The celebrations kicked off in Rome, where the captains and head coaches from all six competing nations gathered for the annual launch event at the iconic Colosseum. This historic venue provided the perfect backdrop for a momentous occasion, with the rugby leaders standing as modern-day gladiators, ready to embark on another unforgettable championship.
Les capitaines sont là 🔥#SixNationsRugby pic.twitter.com/8nOe88dKoV
— Six Nations (FR) (@SixNations_FR) January 21, 2025
The Six Nations Championship, which first began in 1883, has grown into a true celebration of rugby, bringing together the best European nations and players. Last year, the championship attracted 185 million fans from 64 countries and saw 615 million video views across social media, with 4 million followers. The fan engagement continues to rise, underscoring the championship’s global appeal.
On the pitch, the 2025 Six Nations promises to be even more competitive and unpredictable than ever. The 2024 edition saw record-breaking performances, including higher scoring games (45.9 points per match), more tries (5.3 per game), and an average winning margin of just 8.9 points. The number of upsets and comebacks increased, with lower-ranked teams securing unexpected wins, emphasizing the thrilling unpredictability of the tournament.
Tom Harrison, CEO of Six Nations Rugby, highlighted the championship’s unique appeal, stating, “The Six Nations Championship is rugby’s most loved annual occasion. Every game, point, and moment matters—not just for the players, but for the millions of fans who make the experience so special.” Harrison also noted the significance of Italy’s participation in shaping the tournament’s legacy.
A new chapter for the Championship is marked by the 2025 edition, as Guinness continues its longstanding partnership with Six Nations Rugby. Somnath Dasgupta, Global Marketing Director at Guinness, emphasized the global impact of the tournament, saying, “The Guinness Men’s Six Nations has become a global occasion that blends culture and sport. We are proud to continue supporting both the women’s and men’s games, creating unforgettable moments for players and fans alike.”
The Championship’s partnership with Guinness underscores the shared commitment to growing rugby worldwide, enhancing the fan experience, and championing diversity and inclusion both on and off the field.
With the men’s tournament kicking off a year of rugby excitement, the focus will shift to the Women’s Six Nations after the men’s fixtures conclude, offering a full season of exhilarating action. As the world eagerly awaits, the 2025 Guinness Men’s Six Nations promises to be a championship like no other.
Source: Six Nations
