Six Nations Rugby has announced a significant new partnership with BKT, a global leader in the off-highway tire industry. The collaboration, which spans both the Guinness Men’s Six Nations and Guinness Women’s Six Nations Championships, marks an exciting chapter in rugby’s most prestigious annual competitions.
Starting with the 2025 Championships, BKT will serve as the Official Tire Partner of Six Nations Rugby. The partnership includes the introduction of the BKT Award, which will honor rising stars in both the men’s and women’s championships.
A Legacy of Excellence
With a portfolio of over 3,600 products sold in 163 countries, BKT specializes in tires for agricultural, industrial, earthmoving, mining, ATV, and gardening vehicles. This expertise, coupled with a strong history of sports sponsorships across rugby, football, cricket, and basketball, underscores BKT’s dedication to empowering growth and delivering memorable fan experiences.
Lucia Salmaso, Managing Director of BKT Europe, emphasized the synergy between rugby’s values and BKT’s mission:
“Rugby embodies BKT’s values like no other sport: teamwork, physicality, fair play, community, and loyalty. This partnership is an opportunity to support not only the legendary Six Nations Championships but also the rising stars who represent the future of the sport.”
Celebrating Rugby’s Future
The BKT Award will spotlight emerging talent in the sport, reflecting BKT’s commitment to nurturing potential and inspiring the next generation of players.
Tom Harrison, Chief Executive Officer at Six Nations Rugby, welcomed the collaboration, stating:
“The Six Nations is rugby’s most loved annual competition. We are thrilled to welcome BKT to our family of partners for 2025. With their global presence and passion for sport, we look forward to bringing this partnership to life in the years to come.”
Upcoming Championships
The 2025 Guinness Men’s Six Nations kicks off on 31st January and runs until 15th March, followed by the Guinness Women’s Six Nations starting on 22nd March.
For updates and information on where to watch the championships, visit the Six Nations Rugby Official Website.
This partnership underscores Six Nations Rugby and BKT’s shared vision of growth, innovation, and excellence in sport, promising fans and players an enriched rugby experience in 2025 and beyond.
