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World Rugby Hosts ‘Shape of the Game’ Conference to Drive Global Growth Strategy

World Rugby Hosts ‘Shape of the Game’ Conference to Drive Global Growth Strategy

London, UK — World Rugby has brought together senior leaders from across the sport in London this week for its annual ‘Shape of the Game’ conference, a key platform aimed at strengthening rugby’s global reach, relevance and long-term sustainability. The four-day forum forms an integral part of World Rugby’s new six-year strategic plan designed to unite rugby and communities through major events, targeted investment and coordinated leadership. The gathering includes the Executive Board along with five key committees Men’s and Women’s High Performance, Professional Game, Professional Leagues Advisory and Community Rugby ensuring alignment across all levels of the sport. With…
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World Rugby Extends Official Apparel Partnership with Macron Until 2029

World Rugby Extends Official Apparel Partnership with Macron Until 2029

World Rugby has extended its official apparel partnership with Italian sportswear brand Macron until 2029 continuing a collaboration that began in 2022 and underlining a shared commitment to quality, performance and innovation in the global game. Under the renewed agreement, Macron will remain an official sports apparel supplier for Rugby World Cup tournaments and the official match official kit supplier to World Rugby. The partnership will cover major international events including the Men’s Rugby World Cup 2027 and Women’s Rugby World Cup 2029 in Australia, as well as World Rugby’s annual competition calendar such as the HSBC SVNS Series. Macron…
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Italy to Face Chile in Historic First-Ever Rugby Test in Genoa on November 22

Italy to Face Chile in Historic First-Ever Rugby Test in Genoa on November 22

October 11, 2025—World Rugby has confirmed an update to the international fixture schedule, announcing that Chile will replace Samoa as Italy’s opponents in the Quilter Nations Series match in Genoa on 22 November, following Chile’s successful qualification for the Men’s Rugby World Cup 2027. The fixture will mark a historic first-ever test match between Italy and Chile, set to take place in a city that proudly hosts a vibrant South American community. This decision was reached in full agreement between all three national unions, World Rugby, and Six Nations Rugby, the tournament organiser for the Quilter Nations Series. The change…
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World Rugby and TF1 Group Extend Partnership for Rugby World Cup 2027 in Australia

World Rugby and TF1 Group Extend Partnership for Rugby World Cup 2027 in Australia

October 11, 2025 — World Rugby and TF1 Group have renewed their historic partnership, confirming that TF1 will serve as the exclusive French broadcaster for the Men’s Rugby World Cup 2027, set to take place in Australia from 1 October to 13 November 2027. The agreement extends a collaboration that spans more than four decades — a relationship first forged during the 1991 Rugby World Cup — and reinforces both organizations’ shared goal of bringing the thrill of world-class rugby to the widest possible audience across France. A New Era for Global Rugby The 11th edition of the Men’s Rugby World…
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Women’s Rugby World Cup 2025 welcomes Kettle® Chips as official partner

Women’s Rugby World Cup 2025 welcomes Kettle® Chips as official partner

17 April 2025— As excitement builds for the most anticipated Women’s Rugby World Cup in history, fan-favorite brand KETTLE® Chips has been unveiled as the official hand-cooked crisp supplier for the tournament. The partnership adds extra flavour to a competition that is already breaking all records, inspiring the next generation, and driving positive change for women and girls in rugby. With ticket sales already surpassing 275,000, England 2025 is set to be the best and biggest Women’s Rugby World Cup yet. Taking place over six action-packed weekends from 22 August to 27 September, the world’s best 16 teams will compete on…
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Pulsating Opening Day at World Rugby HSBC Sevens Challenger in Krakow

Pulsating Opening Day at World Rugby HSBC Sevens Challenger in Krakow

April 11, 2025- The final round of the World Rugby HSBC Sevens Challenger 2025 kicked off in thrilling fashion in Krakow, as six teams confirmed their place in the highly anticipated HSBC SVNS Play-Off, set to take place in Los Angeles on May 3-4. After an intense day of pool matches, Argentina, Kenya, and South Africa (Women) and Canada, Germany, and Portugal (Men) emerged as the first teams to mathematically secure their spot in the Play-Offs, thanks to their cumulative points tally across all three rounds of the Challenger Series. Kenya set the tone early in Pool action with an…
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Volvic Named Official Water Supplier for Women’s Rugby World Cup 2025

Volvic Named Official Water Supplier for Women’s Rugby World Cup 2025

April 5, 2025 — World Rugby has officially announced Volvic as the Official Water Supplier for the Women’s Rugby World Cup 2025, marking a continued commitment by the natural mineral water brand to the sport of rugby following its successful involvement in the men’s Rugby World Cup 2023. Originating from the protected volcanic region of Auvergne, France, Volvic’s natural mineral water is filtered through six layers of volcanic rock over five years. Known for its clean, refreshing taste and natural mineral content, Volvic provides healthy hydration perfectly suited for elite athletes, making it a strong partner for the upcoming global…
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Chile’s Men and Kenya’s Women Triumph in Cape Town Sevens

Chile’s Men and Kenya’s Women Triumph in Cape Town Sevens

Cape Town, South Africa – The opening round of the World Rugby HSBC Sevens Challenger 2025 delivered thrilling action, with Chile’s men and Kenya’s women emerging as champions in Cape Town. In the men’s final, Chile put on a dominant display, overpowering Canada 33-7 to claim gold. Their journey to the top was marked by a commanding 31-14 semi-final victory over Samoa. Germany secured third place after edging Samoa 19-14 in the bronze medal match. On the women’s side, Kenya showcased resilience and skill, defeating Argentina 17-12 in a tense final to take the crown. Their path to glory included…
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World Rugby calls for 2025 player welfare research funding applications

World Rugby calls for 2025 player welfare research funding applications

World Rugby has announced its 2025 call for applications to fund player welfare research, reaffirming its commitment to advancing player safety and well-being across all levels of the game. As the leading funder of rugby-specific academic research, World Rugby continues to drive innovation in player welfare, ensuring the sport evolves with the latest scientific insights. For the upcoming funding cycle, the international federation is prioritizing key areas such as concussion, injury prevention, mental health, long-term health outcomes, and women's rugby. In an exciting development, World Rugby is also introducing specific research questions related to anti-doping, with a focus on the…
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Women’s Rugby World Cup 2025 Set to Make History as Progress Report Highlights Key Milestones

Women’s Rugby World Cup 2025 Set to Make History as Progress Report Highlights Key Milestones

February 4, 2025. World Rugby has released its first progress report on the Impact Beyond 2025 Plan, three months after its launch in October 2024, highlighting key initiatives shaping the future of women’s rugby. With less than 200 days until the highly anticipated Women’s Rugby World Cup 2025, excitement is building for what promises to be the largest global celebration of women’s rugby to date. The event is set to break attendance records, and England 2025 is expected to be a transformative moment for the sport, women’s sports, and society as a whole. At the core of this transformation is…
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