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Global FIFA World Cup Trophy Tour by Coca-Cola to Start in Riyadh

Global FIFA World Cup Trophy Tour by Coca-Cola to Start in Riyadh

December 17, 2025—The FIFA World Cup Trophy Tour by Coca-Cola is set to begin its global journey on 3 January 2026, marking the start of celebrations ahead of the FIFA World Cup 2026. The tour will launch in Riyadh, Saudi Arabia, and will travel across the world in the lead-up to what is expected to be the biggest FIFA World Cup in history. Organised by FIFA in partnership with Coca-Cola, the 2026 edition represents the sixth FIFA World Cup Trophy Tour by Coca-Cola and celebrates 20 years since the initiative was first launched. As an official FIFA Partner, Coca-Cola holds…
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Max Holloway Retains BMF Title in Poirier’s Emotional Farewell at UFC 318

Max Holloway Retains BMF Title in Poirier’s Emotional Farewell at UFC 318

New Orleans, LA – UFC 318 delivered a night to remember inside the sold-out Smoothie King Arena, as Max Holloway defended his BMF title in a five-round war against hometown hero Dustin Poirier, who made his final walk to the Octagon in front of 18,138 passionate fans. With an electric atmosphere and a record-breaking gate of $8,088,122 — the highest in the venue’s history — it was a fitting stage for a clash between two legends and one heartfelt goodbye. In what was billed as Poirier’s retirement fight, the New Orleans native gave everything he had in a gritty battle…
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Adidas Unveils Official Match Ball for FIFA Club World Cup 2025™

Adidas Unveils Official Match Ball for FIFA Club World Cup 2025™

In a landmark announcement, FIFA and adidas have officially unveiled the Official Match Ball for the highly anticipated FIFA Club World Cup 2025™, set to take place in the United States. This reveal marks another milestone in the collaboration between FIFA and its long-standing partner, Adidas, which has been at the forefront of innovation in football technology. The new match ball, crafted with precision and infused with cutting-edge technology, reflects the vibrant spirit of the United States. Its pearlescent surface is adorned with bold red, white, and blue graphics, drawing inspiration from the stars and stripes of the American flag.…
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FIFA Club World Cup™ Trophy Tour Kicks Off with Spectacular Event in New York City

FIFA Club World Cup™ Trophy Tour Kicks Off with Spectacular Event in New York City

The FIFA Club World Cup™ Trophy Tour launched in grand style at Tiffany & Co.’s iconic flagship store on Fifth Avenue in New York City. Marking the beginning of a historic five-month global journey, the newly designed trophy will travel to the home cities of all 32 participating clubs, uniting fans and players around the world. The launch event was attended by over 200 high-profile guests, including FIFA President Gianni Infantino, FIFA Secretary General Mattias Grafström, club presidents, CEOs, and representatives from FIFA's media partners like DAZN. Tiffany & Co.'s leadership also joined the celebration, showcasing the collaboration behind the…
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