The FIFA Club World Cup™ Trophy Tour launched in grand style at Tiffany & Co.’s iconic flagship store on Fifth Avenue in New York City. Marking the beginning of a historic five-month global journey, the newly designed trophy will travel to the home cities of all 32 participating clubs, uniting fans and players around the world.
The launch event was attended by over 200 high-profile guests, including FIFA President Gianni Infantino, FIFA Secretary General Mattias Grafström, club presidents, CEOs, and representatives from FIFA’s media partners like DAZN. Tiffany & Co.’s leadership also joined the celebration, showcasing the collaboration behind the dazzling trophy’s design.
The evening featured stellar performances, with music legend Robbie Williams delivering an intimate set of his greatest hits and new material. Renowned pianist and composer Alexis Ffrench opened the event with a soulful performance, setting the tone for a night of elegance and excitement.
FIFA President Gianni Infantino hailed the Trophy Tour as a groundbreaking initiative, stating, “This will be an epic journey for the trophy and a tournament that is breaking new ground and redefining global club football – and we’ve sent it off in style.”
The trophy will embark on a 147-day journey across 20 countries and 29 cities, starting in Lisbon, Portugal. Stops include Manchester, Tokyo, Rio de Janeiro, and Casablanca, culminating in Miami for the opening match on June 14, 2025, where Inter Miami CF will face Al Ahly FC at the Hard Rock Stadium.
Under the slogan “Take It To The World!” the Trophy Tour aims to bring fans closer to the game. Each city stop will feature unique celebrations that highlight the culture and traditions of participating clubs. Fans can follow the journey through exclusive content and interviews on DAZN.com.
Designed in collaboration with Tiffany & Co., the FIFA Club World Cup Trophy is a symbol of excellence in global club football. First unveiled digitally in November 2024, it will be awarded for the first time at the MetLife Stadium in New York/New Jersey on July 13, 2025.
The inaugural FIFA Club World Cup features 32 teams in an expanded format, offering fans 63 thrilling matches. Tickets are now on sale for all play-off matches, with details available on FIFA.com/tickets.
For more information about the Trophy Tour and the tournament, visit FIFA.com.
Source: FIFA
