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Global FIFA World Cup Trophy Tour by Coca-Cola to Start in Riyadh

Global FIFA World Cup Trophy Tour by Coca-Cola to Start in Riyadh

December 17, 2025—The FIFA World Cup Trophy Tour by Coca-Cola is set to begin its global journey on 3 January 2026, marking the start of celebrations ahead of the FIFA World Cup 2026. The tour will launch in Riyadh, Saudi Arabia, and will travel across the world in the lead-up to what is expected to be the biggest FIFA World Cup in history. Organised by FIFA in partnership with Coca-Cola, the 2026 edition represents the sixth FIFA World Cup Trophy Tour by Coca-Cola and celebrates 20 years since the initiative was first launched. As an official FIFA Partner, Coca-Cola holds…
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Long-standing FIFA Partner The Coca-Cola Company confirmed for FIFA Club World Cup 2025™ 

Long-standing FIFA Partner The Coca-Cola Company confirmed for FIFA Club World Cup 2025™ 

A long-time FIFA Partner and a sponsor of the FIFA World Cup™ since the 1978 edition, The Coca-Cola Company looks forward to continuing its partnership by activating the FIFA Club World Cup 2025™. Fans of 32 of the best-performing clubs on the planet can expect to encounter exclusive experiences and programs as part of Coca-Cola's activation across US cities and elsewhere around the world when the groundbreaking tournament takes place in June and July 2025. "The Coca-Cola Company has been involved in stadium advertising at every FIFA World Cup since 1950 and has provided many memorable experiences in global football over the decades. We are…
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