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December 17, 2025—The FIFA World Cup Trophy Tour by Coca-Cola is set to begin its global journey on 3 January 2026, marking the start of celebrations ahead of the FIFA World Cup 2026. The tour will launch in Riyadh, Saudi Arabia, and will travel across the world in the lead-up to what is expected to be the biggest FIFA World Cup in history. Organised by FIFA in partnership with Coca-Cola, the 2026 edition represents the sixth FIFA World Cup Trophy Tour by Coca-Cola and celebrates 20 years since the initiative was first launched. As an official FIFA Partner, Coca-Cola holds…
