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Aug
Three-Year Agreement Marks First-Ever Sports Betting Brand Sponsorship of UEFA Champions League 23 August 2024. Kathmandu. UEFA has officially announced a groundbreaking partnership with bet365, one of the world’s foremost online betting companies, making them the official global sponsor of the UEFA Champions League for the 2024–27 commercial cycle. This marks the first time in history that a sports betting brand has partnered with the world’s most prestigious club football competition. As part of this three-year agreement, bet365 will gain significant brand exposure across in-game perimeter LED boards, media backdrops, and UEFA Champions League digital channels. This partnership aims to…
