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October 30, 2025— The Women’s Rugby World Cup 2025 in England lit up social and digital media across the globe, generating 1.1 billion social impressions, creating a host of new stars, and delivering a new fanbase for the sport. With cultural relevance and authentic personality at the heart of a deliberate strategy to grow rugby’s global impact, the tournament surpassed all initial targets and reshaped the record books, becoming the second-biggest Rugby World Cup ever on digital, behind the men’s edition in France in 2023. The event reflected the success of World Rugby’s digital-first strategy, fostering an environment where athletes…