Las Vegas, NV – April 3, 2025 – In a move set to redefine the fan experience in combat sports, UFC®, the world’s premier mixed martial arts organization and part of TKO Group Holdings (NYSE: TKO), has announced a landmark multi-year partnership with Meta. This groundbreaking collaboration will see Meta become UFC’s first-ever Official Fan Technology Partner, integrating cutting-edge innovations across its diverse suite of platforms, including Meta AI, Meta Glasses, Meta Quest, Facebook, Instagram, WhatsApp, and Threads.
Through this partnership, UFC and Meta will leverage advanced technology to immerse fans deeper into the sport than ever before. Meta will also serve as the Official AI Glasses Partner of UFC, introducing groundbreaking ways to enhance the in-arena and at-home viewing experience with its revolutionary AI-powered eyewear.
“I’ve had a lot of great partners over the years that have helped us grow this sport, but Mark and his team at Meta are going to do things that will blow away UFC fans,” said UFC President and CEO Dana White. “Meta has the greatest minds in tech, and they are going to take fan engagement to the next level. We’ve already started working on some innovations with Meta around a new fighter rankings system that I’ll be sharing soon. The next few years will be an absolute game-changer for fans of this sport.”
Mark Zuckerberg, Founder and CEO of Meta, echoed the enthusiasm, stating, “I love this sport and I’m looking forward to working with the UFC to let fans experience it in new ways.”
As part of the agreement, Meta will be deeply integrated into UFC events, with brand placement in the iconic Octagon®, high-visibility broadcast features, and interactive fan experiences at Pay-Per-View and Fight Night events. In addition, Meta’s social media platform, Threads, will become an Official Social Media Partner of UFC, serving as the primary hub for exclusive original content and fan discussions surrounding the sport’s biggest moments.
This partnership marks a significant step forward in UFC’s ongoing mission to provide fans with unparalleled access and engagement. With the combined power of UFC’s global reach and Meta’s technological expertise, the next generation of fight fans can look forward to an unprecedented level of immersion and interaction.
Further details on additional features and activations will be announced as UFC and Meta continue to collaborate on new innovations to enhance the sport’s digital experience. Stay tuned for what promises to be an exciting evolution in how fans experience UFC.
