January 27, 2025, London, UK. Scopely, a leading global interactive entertainment and video game company, and Six Nations Rugby will bring their millions of fans together through the blockbuster mobile game, MONOPOLY GO!, as part of the new partnership that encompasses the Guinness Men’s and Women’s Six Nations.
MONOPOLY GO! launched in 2023, becoming the most successful mobile game launch of all time, with more than 150 billion players passing ‘GO’ in the free to play game, making it one of the most successful mobile games on the market.
In its capacity as the first ever Official Mobile Gaming Partner of Six Nations Rugby, Scopely’s MONOPOLY GO! will be offering players the opportunity to win the ultimate ‘Tycoon’ experience via social media, with a pair of exclusive tickets to a Six Nations ‘Super Saturday’ fixture up for grabs.
The partnership will be brought to life through unique activations designed to excite fans and players, encouraging the communities to come together and compete, as the action from the Six Nations takes centre stage on the pitch. Fans can look forward to engaging with activity across digital channels and eye-catching in stadia activations planned during the championships.
Commenting on the new partnership, Navin Singh, Chief Commercial and Growth Officer at Six Nations Rugby, said:
“The experience of the Six Nations is unlike anything else in sport, and we are always exploring ways to enhance this experience for fans. As such, the new partnership with MONOPOLY GO! is hugely exciting. Together, we are looking forward to offering a global community of rugby fans and players of the mobile game a unique and interactive way to engage with the Six Nations beyond the action on the pitch.”
Sophie Young, VP Regional Marketing at Scopely, added: “We’re thrilled to team up with the Men’s and Women’s Six Nations as the first ever mobile gaming partner of Six Nations Rugby. This partnership marks another first, with the debut of MONOPOLY GO! in European sport sponsorship, bringing its competitive spirit to the pitch.
Rugby’s rich heritage of sportsmanship, resilience, and competition mirrors the exhilarating and social experience of MONOPOLY GO!—a game where friends become rivals, landmarks are toppled, and daring bank heists unfold, fuelling the excitement and drive to win. This partnership is a celebration of community, friendly competition, and the thrill of the game, on and off the pitch.”
The 2025 Guinness Men’s Six Nations kicks off on the 31st of January, running until the 15th of March, with the Guinness Women’s Six Nations then starting on the 22nd of March. For all the latest news on the MONOPOLY GO! partnership and information on how, when and where to watch the Championships, visit: https://www.sixnationsrugby.com/en
MONOPOLY GO!, which launched in April 2023, achieved the most successful mobile game launch of all time due to its highly social, dynamic gameplay, where there’s always a new challenge.
The game reimagines the classic MONOPOLY experience in a vibrant, pocket-sized package that connects a massive global community known as “Tycoons.”.
The competitive spirit of MONOPOLY is alive and well in the “smash” hit, as players knock down each other’s landmarks or rob their friend’s bank in a quest to get ahead. Teamwork is also essential because players can work with friends—their most valuable assets—to build their fortunes faster. For example, opening the Community Chest requires help from at least five friends, and players team up in partner events to bake sweet treats in exchange for big prizes.
Source: Six Nations Rubgy
