16 October 2024. Lenovo has been unveiled as the Official FIFA Technology Partner, a prestigious top-tier sponsorship, covering both the FIFA World Cup 2026™ and FIFA Women’s World Cup 2027™. This landmark announcement was made during Lenovo’s annual Tech World innovation event.
As part of the agreement, Lenovo will provide advanced technologies, including AI innovations, devices, and data center infrastructure, to enhance the fan experience and improve global broadcasts for both tournaments. The collaboration aims to grow football worldwide by making the sport more accessible and engaging.
Lenovo Chairman and CEO Yuanqing Yang commented: “As one of the world’s leading technology companies, we’re delighted to partner with the world’s most global and popular sport. Lenovo will be powering the largest sporting and entertainment events in human history – events with more viewers, more nations participating, and an unprecedented global demand for data processing and technology.
FIFA President Gianni Infantino added: “At FIFA, we are committed to growing the game globally and making football accessible for all – and we are excited to welcome Lenovo to our journey, and to work with them to implement technologies, innovations and programmes that spread our sport. Data and technology combined helps us to know fans better, and we will use it to create unparalleled and unforgettable fan experiences at the FIFA World Cup 2026 and FIFA Women’s World Cup 2027.
This partnership marks a significant step for Lenovo as it continues to support global sporting events with cutting-edge technology.
About FIFA World Cup 2026™ and FIFA Women’s World Cup 2027™
The FIFA World Cup™ will feature 48 teams and be hosted by three nations for the first time in history in 2026. The tournament will return to the U.S. following the 24-team 1994 edition, while 2026 will mark the third time that Mexico has welcomed the world for the global showpiece. Canada has a proud history of hosting top FIFA women’s and youth tournaments, including the FIFA Women’s World Cup 2015™. 2026 will be the first time that FIFA’s senior men’s tournament will be played in Canada.
The FIFA Women’s World Cup 2027 will be the tenth edition of the tournament and, as in Australia and Aotearoa New Zealand in 2023, is set to feature 32 teams. Brazil, participants at every FIFA Women’s World Cup™ in history, will have the honour to host the first-ever FIFA Women’s World Cup staged in South America.
