5 June, Kathmandu. Mastercard has renewed its sponsorship of the UEFA Champions League for the 2024-2027 commercial cycle, according to UEFA today. Sponsorship rights for the UEFA Super Cup in 2024, 2025, and 2026 are also included in the agreement.
As part of UEFA’s 30-year partnership with MasterCard, UEFA General Secretary Theodore Theodoridis and Raja Rajamannar, Chief Marketing and Communications Officer at Mastercard, celebrated the partnership at this year’s final. For three decades, Mastercard has been a proud supporter of Europe’s premier club competition providing priceless experiences to fans across the globe, and it will continue to offer children the opportunity to become player mascots and collaborate with the UEFA Foundation for Children on numerous initiatives
Guy-Laurent Epstein, UEFA’s marketing director, said they are thrilled to extend their partnership with Mastercard until 2027. He emphasized Mastercard’s steadfast support for the UEFA Champions League for over three decades and its commitment to providing fans and cardholders unforgettable moments and unique experiences. With the new era of UEFA men’s club competitions approaching, both parties are excited to continue their long-standing partnership, ensuring that fans will continue to enjoy the best of football on the biggest stage.
“Mastercard has supported the UEFA Champions League for 30 years and we have witnessed the intense passion of fans for this competition on and off the field,” said Raja Rajamannar, Mastercard’s chief marketing and communication officer. At the heart of our brand is connecting our cardholders to their passions – and each other. We are delighted to continue bringing fans closer to the UEFA Champions League action in the years to come.”
A MasterCard cardholder can get access to exclusive, priceless experiences through Mastercard’s partnership with the UEFA Champions League, including the opportunity to have their child become a player mascot with some of the biggest teams in Europe.
The UEFA Champions League will be sponsored by MasterCard from 2024 to 2027, following Heineken, Just Eat Takeaway.com and Pepsi. On behalf of UEFA, TEAM Marketing AG sells all club competition sponsorship rights worldwide.
