{"id":10797,"date":"2026-01-09T22:14:12","date_gmt":"2026-01-09T16:29:12","guid":{"rendered":"https:\/\/elitenewsnepal.com\/?p=10797"},"modified":"2026-01-09T22:14:12","modified_gmt":"2026-01-09T16:29:12","slug":"fifa-and-tiktok-reach-first-of-its-kind-preferred-platform-agreement-to-enhance-coverage-of-fifa-world-cup-2026","status":"publish","type":"post","link":"https:\/\/elitenewsnepal.com\/?p=10797","title":{"rendered":"FIFA and TikTok reach first-of-its-kind Preferred Platform agreement to enhance coverage of FIFA World Cup 2026\u2122"},"content":{"rendered":"
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Photo Credit: FIFA<\/figcaption><\/figure>\n

The most inclusive event in football history has today become even more accessible, with an innovative partnership between FIFA and TikTok set to bring millions of fans even closer to the action and excitement at the FIFA World Cup 2026\u2122<\/a>.<\/p>\n

TikTok, one of the planet’s most influential and dynamic destinations for mobile video content, will become FIFA’s first-ever Preferred Platform. This will lead to an enhanced level of collaboration and integration, allowing TikTok to offer more comprehensive FIFA World Cup 2026 coverage, including increased original content, while becoming the go-to place for fans and creators throughout the tournament. This first-of-its-kind Preferred Platform agreement builds on the groundbreaking tie-up between FIFA and TikTok for the\u00a0FIFA Women’s World Cup 2023\u2122<\/a>, which resulted in tens of billions of views.<\/p>\n

Running until the end of 2026, the partnership also unlocks significant opportunities for official FIFA World Cup 2026 Media Partners on TikTok, including the ability to live-stream parts of matches, post more curated clips and access special content produced by FIFA for TikTok. Broadcasters will also be able to monetise their FIFA World Cup\u2122 coverage through TikTok’s premium advertising solutions. Finally, TikTok will implement anti-piracy policies that support and protect FIFA’s intellectual property.<\/p>\n

“FIFA’s goal is to share the exhilaration of the FIFA World Cup 2026 with as many fans as possible, and we can’t think of a better way to further that mission during the biggest event in sports history than to have TikTok as the tournament’s first Preferred Platform,” said FIFA Secretary General Mattias Grafstr\u00f6m.<\/p>\n

“This is an innovative and creative collaboration that will connect more fans across the globe to the FIFA World Cup in unprecedented ways, bringing them behind the curtain and closer to the action than ever before. As football grows and evolves\u00a0\u2013\u00a0uniting an increasing number of people\u00a0\u2013\u00a0so should the way it is shared and promoted.”<\/p>\n

The Preferred Platform partnership will be anchored by TikTok’s immersive FIFA World Cup 2026 hub, a\u00a0bustling nexus powered by\u00a0TikTok GamePlan<\/a>\u00a0that will enable fans to discover engaging content that brings the 48-team tournament to life alongside match ticket and viewing information, as well as participation incentives like custom stickers, filters and gamification features.<\/p>\n

For the first time, FIFA and TikTok will build a robust creator programme that will provide a select group of global TikTok creators with game-changing access to incredible behind-the-scenes moments\u00a0\u2013\u00a0such as press conferences and training sessions\u00a0\u2013\u00a0and in the process give fans unique, relatable perspectives on the FIFA World Cup experience on TikTok. Additionally, a wide group of creators will receive the opportunity to use and co-create FIFA archival footage.<\/p>\n

“Football has experienced explosive global growth on TikTok over the past few years, and as FIFA’s first-ever Preferred Platform we’re excited for fans to experience the FIFA World Cup 2026 beyond the 90 minutes, with exclusive content and unprecedented creator access,” said James Stafford, Global Head of Content, TikTok.<\/p>\n

“TikTok GamePlan turns fandom into measurable business results for our sports partners, with fans being 42% more likely to tune in to live matches after watching sports content on TikTok. We’re reaching the next generation of football fans – particularly younger and female audiences – and converting that passion into real tune-in and engagement at unprecedented scale.”<\/p>\n

Source: FIFA<\/p>\n","protected":false},"excerpt":{"rendered":"

The most inclusive event in football history has today become even more accessible, with an innovative partnership between FIFA and TikTok set to bring millions of fans even closer to the action and excitement at the FIFA World Cup 2026\u2122. TikTok, one of the planet’s most influential and dynamic destinations for mobile video content, will […]<\/p>\n","protected":false},"author":1,"featured_media":10798,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1056],"tags":[2833,2828,2838,2826,518,2834,2839,2830,2836,2835,2831,2827,2829,2832,2837],"class_list":["post-10797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-english","tag-fifa-creators-programme","tag-fifa-digital-media","tag-fifa-official-content","tag-fifa-tiktok-partnership","tag-fifa-world-cup-2026","tag-football-content-creators","tag-football-marketing-strategy","tag-football-social-media","tag-global-football-fans","tag-sports-digital-innovation","tag-tiktok-gameplan","tag-tiktok-preferred-platform","tag-world-cup-fan-engagement","tag-world-cup-live-streaming","tag-world-cup-media-partners"],"acf":[],"aioseo_notices":[],"rttpg_featured_image_url":{"full":["https:\/\/elitenewsnepal.com\/wp-content\/uploads\/2026\/01\/Untitled-design.jpg",1200,628,false],"landscape":["https:\/\/elitenewsnepal.com\/wp-content\/uploads\/2026\/01\/Untitled-design.jpg",1200,628,false],"portraits":["https:\/\/elitenewsnepal.com\/wp-content\/uploads\/2026\/01\/Untitled-design.jpg",1200,628,false],"thumbnail":["https:\/\/elitenewsnepal.com\/wp-content\/uploads\/2026\/01\/Untitled-design-150x150.jpg",150,150,true],"medium":["https:\/\/elitenewsnepal.com\/wp-content\/uploads\/2026\/01\/Untitled-design-300x157.jpg",300,157,true],"large":["https:\/\/elitenewsnepal.com\/wp-content\/uploads\/2026\/01\/Untitled-design-1024x536.jpg",1024,536,true],"1536x1536":["https:\/\/elitenewsnepal.com\/wp-content\/uploads\/2026\/01\/Untitled-design.jpg",1200,628,false],"2048x2048":["https:\/\/elitenewsnepal.com\/wp-content\/uploads\/2026\/01\/Untitled-design.jpg",1200,628,false],"viral-mag-1300x540":["https:\/\/elitenewsnepal.com\/wp-content\/uploads\/2026\/01\/Untitled-design-1200x540.jpg",1200,540,true],"viral-mag-800x500":["https:\/\/elitenewsnepal.com\/wp-content\/uploads\/2026\/01\/Untitled-design-800x500.jpg",800,500,true],"viral-mag-700x700":["https:\/\/elitenewsnepal.com\/wp-content\/uploads\/2026\/01\/Untitled-design-700x628.jpg",700,628,true],"viral-mag-650x500":["https:\/\/elitenewsnepal.com\/wp-content\/uploads\/2026\/01\/Untitled-design-650x500.jpg",650,500,true],"viral-mag-500x500":["https:\/\/elitenewsnepal.com\/wp-content\/uploads\/2026\/01\/Untitled-design-500x500.jpg",500,500,true],"viral-mag-500x600":["https:\/\/elitenewsnepal.com\/wp-content\/uploads\/2026\/01\/Untitled-design-500x600.jpg",500,600,true],"viral-mag-360x240":["https:\/\/elitenewsnepal.com\/wp-content\/uploads\/2026\/01\/Untitled-design-360x240.jpg",360,240,true],"viral-mag-150x150":["https:\/\/elitenewsnepal.com\/wp-content\/uploads\/2026\/01\/Untitled-design-150x150.jpg",150,150,true]},"rttpg_author":{"display_name":"Elite News Nepal","author_link":"https:\/\/elitenewsnepal.com\/?author=1"},"rttpg_comment":0,"rttpg_category":"English<\/a>","rttpg_excerpt":"The most inclusive event in football history has today become even more accessible, with an innovative partnership between FIFA and TikTok set to bring millions of fans even closer to the action and excitement at the FIFA World Cup 2026\u2122. TikTok, one of the planet’s most influential and dynamic destinations for mobile video content, will…","_links":{"self":[{"href":"https:\/\/elitenewsnepal.com\/index.php?rest_route=\/wp\/v2\/posts\/10797","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elitenewsnepal.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elitenewsnepal.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elitenewsnepal.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/elitenewsnepal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10797"}],"version-history":[{"count":1,"href":"https:\/\/elitenewsnepal.com\/index.php?rest_route=\/wp\/v2\/posts\/10797\/revisions"}],"predecessor-version":[{"id":10799,"href":"https:\/\/elitenewsnepal.com\/index.php?rest_route=\/wp\/v2\/posts\/10797\/revisions\/10799"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elitenewsnepal.com\/index.php?rest_route=\/wp\/v2\/media\/10798"}],"wp:attachment":[{"href":"https:\/\/elitenewsnepal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10797"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elitenewsnepal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10797"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elitenewsnepal.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}